Five traits you need to level up — Marketing roles can be very broadly divided into the following categories: Junior — assistant, executive, officer Mid-level — manager, team leader Senior — head of, director, CMO There are levels within this, such as senior exec and assistant manager, but most marketers start their career in a junior role with…

From stuffing envelopes in a pencil skirt to analysing metrics over Zoom I’m 22 and my workday consists of stuffing envelopes with letters and case studies to send to prospective clients. I make product demo appointments on the phone for the sales team. I am not sure exactly what my…

It’s an ongoing process — I’m an elder millenial, born in the mid-1980s. I grew up without social media and smartphones. My mobile phones in the 00s, (one of which is now on display in the Science Museum), just made calls and texts. …

Balancing creativity, authenticity and just getting stuff done — If you’re curious about AI but haven’t tried it yet, it can be used for creating copy, generating content ideas and even telling you what your marketing plan should include. Pretty cool, right? I think it’s a great tool, but like all tools, it’s all about how you use it. …

How being up in the air keeps me grounded — Two to three times a week, I go to circus school and spend an hour wrapping myself in and out of fabric, suspended from the ceiling. This is aerial circus, and the fabric in question is my apparatus of choice, which is aerial silks (two pieces of vertical fabric), and…

And make sure the right people know about it. — I’m ten months into life as a freelance marketer, and I recently secured a new long-term client who barely knows me. I didn’t pitch to them, they don’t follow me on social media, and they haven’t seen my previous work. They know me through a shared former client. Their exposure…

Three coaching principles that changed the way I work — My previous employer trained managers as coaches. I used this training to become a marketing mentor alongside my freelance marketing business. I’m now studying for a formal coaching qualification. An unintended but welcome consequence of my training is that it’s changed the way I approach marketing. In a world where…

AKA, how to fail — Sometimes, you aren’t very good at your job. Your friends, family and colleagues might give well-meaning advice and although there are times when you need extra encouragement, there are also times when you just aren’t the right fit. It’s not a very nice feeling — and I know, I have…

We all experience comparison in very different ways. So different, in fact, that it’s quite difficult to write about every possible situation. Each of us needs a toolkit to recognise when those feelings crop up, how to confront them, what to do during a negative spiral and how to use…