Marketing and AI

Balancing creativity, authenticity and just getting stuff done

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AI is great for:

1. Repetitive copy

AI is not so great for:

1. When you need to be creative and original

Practical tips

My first tip is: Put cr&p in, get cr&p out. Much like any creative brief or even a CRM system. You might have a messy list of bullet points and words, but the more you have, you more you’ll get out of your new tool.



Writing about marketing, careers and a creative life • B2B marketing consultant and mentor • •

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